Pete Davidson is the face of Taco Bell's latest breakfast campaign 'The Apology.' The company has apologized for their past breakfast menu.
Pete Davidson"We’re sorry. We went a bit crazy with our breakfast. All you need in the morning is tasty, simple food," the company captioned their YouTube video starring the "Saturday Night Live" alum.
Davidson, 28, is seen walking through a Taco Bell location when he said, "Sometimes we go too far. I have and that’s why Taco Bell has hired me to make an apology for them.""Taco Bell went a bit crazy with its breakfast. It was too much," he continued. The commercial then highlighted a classic breakfast item the company serves, the Breakfast Crunch wrap.
The company previously had items such as the naked egg taco and the waffle taco that was not a big hit among consumers. issued a statement to roll out their newest campaign. The ad was created to "acknowledge it might've taken innovation to unwelcomed heights with some of its past breakfast creations ... In retrospect, when it came to living más just after getting out of bed, some of these breakfast offerings went, well… a little too far on the Live Más scale.
To launch the new breakfast campaign, the company is hosting three pop-ups in Las Vegas, Chicago, and New York City where consumers can purchase a Breakfast Crunchwrap at anytime in the day from Oct. 20 to Oct. 23., Taco Bell is bringing back its taco subscription service, the Taco Lover’s Pass, for one day only.The pass allows taco lovers to order one of seven tacos daily for 30 days for a flat fee of $10.
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