With one swipe, the chain's entire menu is pared down to only vegetarian choices, which can be ordered in over 20 million different combinations.
this past September. Now, if you’re ordering on a digital kiosk, finding those veggie options is about to get easier than ever… Meet “Veggie Mode.”
Beginning March 12, customers will be able to use a single swipe to activate the new Veggie Mode feature on self-service ordering kiosks in-store nationwide, instantly filtering the menu down to only vegetarian items. Taco Bell explains that these options obviously include their nearly 50 items that are certified by the American Vegetarian Association, but “customers can further customize their orders while in Veggie Mode, with a total of over 20 million possible vegetarian menu combinations.
“We've been doing vegetarian for a long time, but that is not enough for us. People should be given more options than one plant-based choice,” Missy Schaaphok, Taco Bell's global nutrition and sustainability manager, said in the announcement, clearly taking a swipe at chains who have jumped on the plant-based bandwagon by adding hip choices like the Beyond or Impossible burgers but little else.
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