Taco Bell is opening a hotel in Palm Springs, California, in August.
is opening a hotel in Palm Springs, California, in August.
"This idea of allowing people to kind of fully experience and embrace and immerse themselves in every aspect of the Taco Bell lifestyle led us to the idea of doing a hotel," Taco Bell's chief global brand officer, Marisa Thalberg, told Business Insider.On Thursday, the fast-food chain announced that it is opening The Bell: A Taco Bell Hotel and Resort in Palm Springs, California, on August 9.
Thalberg said Taco Bell's experience with hosting weddings in Taco Bell's Las Vegas Cantina instructed the chain's thinking around the hotel. Taco Bell began hosting weddings in the location in 2017; since then, more than 165 couples have gotten married at the festive location.
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