Taco Bell has been big on comebacks in 2022. First, Taco Bell brought back the Mexican Pizza after a long hiatus (and a short-term return earlier this year). Now, the fast-food restaurant chain is...
The idea to vote on which item should return to the Taco Bell menu was inspired by the restaurant’s loyal following. When executives saw the movement by customers to bring back the Mexican Pizza, they knew they had to find ways to engage more with their fans.
“On the heels of the love and passion we saw for Mexican Pizza, we wanted to continue elevating the voices of our most loyal fans by giving them exclusive access to a uniquely digital experience that fosters brand love,” said Sean Tresvant, Taco Bell’s Chief Brand Officer, in the company’s . “Nobody gets Taco Bell more than our community so we’re thrilled to empower them with this in-app voting experience that allows them to have a direct impact on our menu.”
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