Taco Bell could hold the secret formula for bringing customers back to fast food

Fast food giant Yum Brands is going all in on value — but only Taco Bell is performing well enough to immediately bring back inflation-weary customers.

Temporary store closings in the Middle East, Malaysia and Indonesia due to the Israel-Hamas war, “in addition to a more cost-conscious consumer, have presented headwinds to same-store sales,” CEO David Gibbs said in a second-quarter earnings call Tuesday. But Gibbs said Taco Bell is outperforming its rivals in the fast food industry. “I think we’re really seeing Taco Bell stand out from the crowd,” he said to investors.

Chief Financial Officer Chris Turner said on the earnings call that there are approximately 210 restaurants temporarily closed across the Middle East, Malaysia and Indonesia due to the Israel-Hamas war, affecting sales in the region. The earnings call highlighted how fast food and fast casual chains are struggling to retain customers who believe it is cheaper to just eat at home.

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