Daily News | Table 22, a restaurant subscription platform for fancy at-home dinners, launches in Philly
From the clients’ perspective, what are the advantages of Table 22?
We want to help restaurants generate meaningful incremental revenue that’s stable and allows them to deepen relationships with their most important customers. Restaurants are keen to get off some of the delivery marketplaces. So what we try to do is extract away all of the software and logistics complexities so the restaurant can develop an amazing offering, bring it to market effectively, and then each month create a great menu, food share, or box for the customer.
So as restaurants’ volume returns to pre-pandemic levels, this is something they can integrate into their business and manage on the side? The further and further away from the worst of the pandemic that we get, it’s clear that the scope has to be as narrow as possible in terms of what we ask our restaurants to worry about. Doing deliveries is not something they have the staff capacity or desire to do in our experience, so we need to support that. We let them focus on what they do best, which is hospitality, great beverages, and great products.
I like to say these subscriptions are a more fun and delicious experience than DoorDash or cooking, but they’re cheaper than actually going out to the restaurant. We try to provide a really beautiful home cooking experience for $50 or $60. It’s a more economical way to engage with one of your favorite local restaurants at a more regular cadence.
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