T-Mobile faces scrutiny over advertising claims of 20% savings against AT&T and Verizon. The National Advertising Division (NAD) recommends modification due to concerns about misleading price comparisons.
T-Mobile recently faced scrutiny from the BBB National Programs’ National Advertising Division ( NAD ) regarding two advertisements that made pricing claims against competitors AT&T and Verizon . The NAD recommended that T-Mobile discontinue or modify these advertisements, citing concerns about misleading price comparison s.
Specifically, the NAD challenged T-Mobile's claim of offering 20% savings compared to AT&T and Verizon, arguing that it failed to adequately inform viewers about the inclusion of streaming services in its price plans. While a brief disclosure during the ad mentioned streaming services, the NAD determined that it was insufficient to ensure transparent and accurate price comparisons. T-Mobile, while disagreeing with the NAD's findings, stated its commitment to comply with the recommendation and incorporate the NAD's feedback into future advertising campaigns. The company emphasized its focus on providing value to customers and ensuring clear communication regarding its offerings
T-Mobile Advertising Price Comparison NAD AT&T Verizon
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