The National Advertising Division has asked T-Mobile to stop advertising its Price Lock guarantee with its 5G home internet service.
T-Mobile has been asked to stop advertising its “Price Lock” policy for its 5G internet service just months after raising prices. On Monday, the National Advertising Division recommended that T-Mobile discontinue or modify the claim to explain how it “differs from a ‘price lock.’” The NAD is part of the nonprofit BBB National Programs that evaluates claims presented in the ads industry.
” The NAD argues that this disclosure contradicts the main message of the “Price Lock” claim, as T-Mobile really isn’t locking in a customer’s price and will only guarantee them one month of free service if T-Mobile raises their bill. The NAD recommends that T-Mobile change its claim to explain this or stop advertising it completely.
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