'Euphoria' star Sydney Sweeney is new face of Laneige, a Korean beauty brand that the actress calls her must-have 'desert island product'
is an integral part of any daily routine, with powerful ingredients that provide what the brand says is a 575% increase in hydration level.
This is Sweeney’s second time teaming up with Laneige, having kick-started their partnership last April 2022 with the launch of the Laneige Water Bank Blue Hyaluronic Collection . The actress worked with Laneige on the concept for the simple yet effective photos, which feature Sweeney showing off the products against a water blue backdrop.
“It was great to team up again with Laneige on a new campaign,” Sweeney says, in a release. “We created this surreal underwater world inspired by the algae from where their Blue Hyaluronic Acid technology is extracted. We called it Hydration Deep Dive and it was like seeing Laneige’s water science come to life around me.”
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