Concerns about the seismic changes rocking college sports have lawmakers like Sen. Ted Cruz proposing legislation that would pump the brakes. But for next-generation female stars, the new name, image and likeness rules for college athletes have meant more money -- in many cases, a lot more money. And they're not complaining.
Concerns about the seismic changes rocking college sports have lawmakers like Sen. Ted Cruz proposing legislation that would pump the brakes. But for many next-generation female stars, the new name, image and likeness rules for college athletes have meant more money — in many cases, a lot more money. And they’re not complaining.
Smith, who grew up in Northern Virginia and graduated from Robinson High School in Fairfax, told The Washington Times, “I feel like NIL opens up opportunities for women so they can get paid off of their hard work.” Ot3 — a company that tracks NIL deals and athlete marketability — ranks Smith eighth among female student-athletes despite her school’s Division II status.
“A Sports Illustrated cover, like Livvy Dunne did, that’s definitely a goal of mine,” the TikTok star said. The free-for-all, the senator said, “threatens to jeopardize all that is working so well in college athletics. More and more there is agreement that Congress needs to act to ensure that we have a level playing field, that college sports can continue to thrive.”
“What you see is a lot of brands want to partner with female athletes because we create better content or we’re more personable or they can reach a different audience that they wouldn’t otherwise,” the sophomore guard said. “It’s definitely something positive for women’s sports from that standpoint.”
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