“It’s not a format or a place or a platform that you’re waiting for that’s gonna be built,” said cofounder and chief creative officer Dante Ferrarini during SXSW at the Wear House activation, presented by WWD, Footwear News and Beauty Inc.
He compared ballooning attention on Web3 to the dot-com boom: it’s inevitable.
One hurdle to Web3 ubiquity is the education aspect: not everyone understands smart contracts, how to buy crypto or has a Web3 wallet. “We are taking a long-term view and onboarding people by educating, by also making this technology transparent,” Ferrarini said. “I don’t want people to have to think about how to do things. You don’t go to the ATM and try to figure out what the heck is going on. You just go there, put your card and get your money.
Orange Comet has created NFT collections with Anthony Hopkins and Scottie Pippen, and is unveiling an engine-based game with “The Walking Dead” and AMC later this month during the Game Developers Conference. “Even though we are deeply rooted in technology, we believe in creative first and foremost. We are storytellers,” Ferrarini said. “So we are creating original content and extending it into this new avenue, building and extending communities, as opposed to simply saying, how do we help you take your IP and put it on the blockchain?”
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