Between the stuffy industry showcases, branded activations and early curfews, the festival after dark could be surprisingly fun. If only more people could experience it
Folayan Kunerede, one half of Flyana Boss, performs at the music stream of SXSW Sydney. The US TikTok stars treated a university bar like a world-class stage.Folayan Kunerede, one half of Flyana Boss, performs at the music stream of SXSW Sydney. The US TikTok stars treated a university bar like a world-class stage.has made itself apparent. “Sorry guys, we’ve got to close this area,” a security guard says to a group of people taking a breather at The Lansdowne’s upstairs beer garden.
‘Every surreal moment of seeing a K-pop star play at a pub in Sydney’s inner west’: So!YoON! performs at The Lansdowne.Sydney’s weeklong music festival, which saw more than 300 acts play multiple sets across 25 venues from Broadway to Darling Harbour.
Sydney rose to the occasion, successfully dusting off underused and overlooked spaces. Australian singer-songwriter Babitha brought ’70s-indebted alt-country ballads to the dingy Agincourt hotel in Ultimo. US TikTok stars Flyana Boss treated uni bar UTS Underground like a world-class stage, complete with skits and synchronised dances.
But can SXSW Sydney’s music festival be deemed a success on great gigs alone? Looming large over any major government cultural investment is the question of purpose. Its Austin counterpart is renowned as a launchpad for artists, but it’s unclear whether Sydney can offer the same, given it’s competing with both the original festival and Bigsound, Australia own well-established music showcase and industry mixer.
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