The protestors have been fighting against a sponsorship by the U.S. Army while supporting better pay for performers.
that,"after careful consideration," it is revising its sponsorship model and, as a result,"the US Army, and companies who engage in weapons manufacturing, will not be sponsors of SXSW 2025."SXSW's decision comes after some artists boycotted the festival earlier this year because of the conference's ties to the military., a small number of artists pulled out of their official SXSW appearances, citing the conference's ties with the U.S.
"Across the globe, we are witnessing unspeakable tragedies, the rise of repressive regimes, and the increasing spread of violent conflict. It's more crucial than ever that we come together to solve these greater humanitarian issues. "The defense industry has historically been a proving ground for many of the systems we rely on today. These institutions are often leaders in emerging technologies, and we believe it's better to understand how their approach will impact our lives.
"The Army's sponsorship is part of our commitment to bring forward ideas that shape our world. In regards to Collins Aerospace, they participated this year as a sponsor of two SXSW Pitch categories, giving entrepreneurs visibility and funding for potentially game-changing work. "We have and will continue to support human rights for all. The situation in the Middle East is tragic, and it illuminates the heightened importance of standing together against injustice."“We’re proud to be a sponsor of SXSW, and to have the opportunity to showcase America’s Army. SXSW presents a unique opportunity for the Army to meet technology innovators and leaders, explore new ideas and insights, and create dynamic industry partnerships as we modernize for the future.
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