SXSW CEO becomes executive chairman in leadership shuffle.
“When we started SXSW in 1987 we dreamt big, but I’m not sure we imagined that the event would become the global gathering that it is today,” Swenson said. “I’m so proud to see how the event has grown since the early days and am excited to move to a position that will allow me to focus on the aspects of SXSW that I’m the most passionate about. I’m also pleased to shift the running of the company to Jann and Hugh. I believe their proven leadership will mobilize us as we move into the future.
Baskett and Forrest will retain their current position as well as taking on day-to-day management responsibilities. Swenson will remain involved with the business, as well as serving on the board of directors.
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