Swiss Watchmaker Daniel Roth Is Getting Relaunched Under Louis Vuitton

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Swiss Watchmaker Daniel Roth Is Getting Relaunched Under Louis Vuitton
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Many have kept a watchful eye on Daniel Roth, including Louis Vuitton. Now the Swiss company is under the banner of LVMH.

The brand will continue to operate independently but will be run with “guidance and incubation,” according to the press statement from La Fabrique du Temps’s master watchmakers Michel Navas and Enrico Barbasini. You can expect some serious watchmaking to come out of this new direction, with pieces that will likely be highly covetable—if done well.

Daniel Roth’s namesake, however, is no longer with the company, starting when it was sold to Bulgari, but he remains a living legend in the world of watchmaking. Roth is considered a master watchmaker and rose to prominence alongside the likes of François-Paul Journe and Roger Dubuis. The latter is also no longer involved in his namesake company, which is now 100 percent owned by LVMH’s rival Richemont.

Will Daniel Roth follow the same path now that there is a renewed focus from LVMH? According to the press statement, “Daniel Roth will aim to capture the mechanical and contemporary classicism that defined Roth’s work in its earliest days.” That is good news for collectors that are familiar with and love the brand’s past work. But given the output of just a few 100 pieces per year, not many will get to see one on the wrist.

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