Reports suggest that Swiss e-bike brand Flyer is in trouble, citing reduced demand for e-bikes as the cause for concern.
Swiss electric bicycle manufacturer Flyer has been in the business for more than 25 years now. As such, it's safe to say that it's one of the many established brands in the business. The Swiss company is best known for its high-end, high-performance electric bicycles which occupy the recreational space, while also offering models for the urban setting.
Despite its seemingly dominant position in the market, it seems that Flyer is facing some financial issues that make it evident that the company is in dire straits. Multiple reports by European cycling publications highlight that the company is on the cusp of mass layoffs, where discussions of letting go of 25-percent of its work force have come up.is growing across the globe, however, the needs of cyclists are changing.
If we shift our focus to Flyer's main market – its home country of Switzerland – we find that demand for the brand's e-bikes have dropped significantly. German publicationreported that Flyer's sales plummeted by almost 50 percent in 2022. As such, 80 out of the 300 current employees of the brand are facing potential layoffs. It's important to note that none of this is final just yet, as Flyer is reportedly currently working on a plan to fix the situation.
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