The council aims to avoid a backlog of 40,000 collections over Christmas, boost recycling and save money.
Residents in a Wiltshire town will see their bin collection days permanently move forward by two working days from 25 December.
The town's current recycling rate is 37%, well below the government's target of 65% and making it the worst performer in the region. Those who leave their bins out on Thursdays will instead be putting them out for collection on Mondays. "We've gone from 30% to 37% relatively quickly and there are numerous levers we can pull that can help us get up to that 65% national target by 2030," said Mr Watts.
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