The 49ers are playing Taylor Swift’s Boyfriend (Travis Kelce) and Swift’s fans are celebrating accordingly. (With friendship bracelets and “Gaylor Guac.”) Here’s a look at a few Swiftie Super Bowl parties happening today.
of the NFL to know what today means to scores of Swifties who suddenly care about things like third down conversions and fumble recoveries. Since Taylor Swift and Travis Kelce, tight-end for the Kansas City Chiefs, went public with their relationship in September, the NFL fandom saw a surge of female viewers seemingly overnight.
After the Chiefs-Jacksonville Jaguars game on September 17, with rumors of the relationship swirling amongst Swifties, Roku TV, was the most-watched “Divisional Round” game ever, with over 50 million viewers. According to Front Office Sports, sportswear retailer Fanaticsa nearly 400% spike in Kelce’s jersey sales after Swift made her first surprise appearance at the September 24 Chiefs-Bears matchup. The Kelce brothers’ podcastChanneling our inner Taylor Swift for this Chiefs-themed party🏈 Let’s go taylors boyfriend!!!! All of these Amazon party finds are in my Amazon strefront under “Taylor swift Super Bowl” ❤️Now who yall got!?And since the Chiefs won a place in this year’s big game, female-focused brands like L’Oreal NYX and e.l.f. Cosmetics are throwing down to advertise at the Super Bowl for theWhile some women and queer folks have long enjoyed the NFL, the Cut spoke to a handful of women across the country who are planning Super Bowl parties, many for the first time, specifically in the name of one Taylor Allison Swift. Yasmin Greene, a 29-year-old mom and ICU registered nurse in Jacksonville, NC, went from a casual Seattle Seahawks fan to a ten-day, all-intensive Super Bowl party planner,to watch the team who once shattered the Seahawks chances at the playoffs. Chicago-based 29-year-old Ashley Gross transformed from a football hater to the sort of fan who plans to cricut her own Swelce shirt and serve her guests “Miss Americana & The Heartburn Prince” queso dip. Houston-based 32-year-old Alessandra Madrid even converted her husband into a joint Swiftie-Chiefs fan with repeated gameday helpings of chicken tenders and “seemingly ranch.” And not only are Swifties making plans, but obsessively documenting them online — sharing their menu puns, Etsy finds, and timelapses of their bracelet-making sessions.Of course, it wouldn’t be a proper game without some bad sports. As women delighted in their communal party-prep rituals, enjoying the thrills of the league for the first time, salty male fans, MAGA guys, and conspiracy theorists made a point tohe see a sex tape of Traylor as evidence that Kelce would actually date the popstar. Back on planet Earth, theattendance at today’s game will likely be made possible by said preferred mode of transportation — adding to her reputation as the “biggest celebrity polluter.” You can’t win ‘em all. In any case, while some factions within the NFLdom may not be ready for the wave of Swifties crashing their collective Super Bowl party this weekend, it’s too late. This fandom is savvy, die-hard, and willing to cough up cash to fund their gameday “Champagne Problems.” They’re ready for their turn in the glow of those glorious Sunday night lights — dads, Brads, and Chads beAlessandra Madrid is planning her first ever Super Bowl party for Sunday’s big game. The Houston-based marketing freelancer normally does something small for her and her husband — a Houston Texans employee and Miami Dolphins fan at heart — but this is her first time going all out.Madrid is a longtime Swiftie: She has a groupchat with four long-distance friends who all went to the Eras tour in Tampa together, and are planning to do the same when Taylor hits Munich in July. The second the Chiefs clinched the AFC Championship, the group chat started popping off, and Madrid and her crew began drafting a Swift pun-filled menu: Bad Blood Orange Margaritas, I Knew It From the First Old Fashioned, Sunset & Wine: Sauvignon Blanc , Look What You Made Me Dip , Don’t Blame Brie , This is Why We Can’t Have Nice Wings, and Knew He Was a Killa Tacos. Currently, she’s expecting about 12 people. Dress code? Red required, sparkles encouraged. Swelce-specific Etsy shirts? Acquired. Disco ball vases, “Killa Trav” heart-shaped glasses, and koozies ? Check, check, and check.Madrid admits she used to find football games long and boring. “But once you’re engaged, it honestly goes by pretty fast. And now, I’m like oh, second down! I know what that means!” she says. “I’m mainly there for the Taylor Cam, but you know, in between I have to be engaged and know what’s going on.” As an unexpected bonus, Madrid says her sudden interest in the NFL has brought her and her husband Javi closer. Madrid has always enjoyed tailgating or watching NFL games at sports bars, but now that she’s actually tapped in, the two are connecting on an entirely new level as a couple. Javi even happily joined in on Madrid’s Super Bowl crafting day last week, in which she invited two girlfriends over and served what she calls “the essentials”: caviar, hummus, guacamole, and champagne. Javi strung together a “Reputation TV” bracelet for Madrid and one for himself that read “8 SB 7” — Kelce’s jersey number.“It’s funny because honestly would never talk about football that much. But all of a sudden, we’re all watching the games and we all bought gear,” she says. “One of my friends has a Kansas City baseball cap that she always wears now, and I bought a t-shirt that has the lyrics ‘Tis the damn season’ with a football. This group chat is honestly fully dedicated to either planning Eras tour trips or talking about Taylor and Travis these days.” Gina Crosley-Corcoran, the 45-year-old mom and frontwoman of Taylor Swift tribute band Burning Red, is fervently preparing for her own Super Bowl hosting gig in Chicago. As a musician herself, Crosley-Corcoran was officially hooked on Swift when she releasedBut Crosley-Corcoran’s fandom goes deeper than just attending concerts and making friendship bracelets: She’s dedicated her musical career to Swift’s catalog, and knows how to sing and play every song Taylor’s produced. At her band’s first show in March 2023, she and her husband sold out a 750-capacity theater. “So yeah, it’s partly my job to be a Swiftie,” she tells the Cut. Before Swift was filmed bouncing around in a Chiefs suite with Brittany Mahomes, Crosley-Corcoran “was the opposite of tapped into football.” “I would kind of make fun of sportsball, like” she says. “My husband is actually an athlete but doesn’t watch sports. We joked that I never would have married him if he ever made me watch sports because I just could not. But you know, Taylor Swift decided we’re all NFL fans now.” It started innocently: On January 21, when the Chiefs took on the Buffalo Bills, Crosley-Corcoran’s husband suggested they watch the game together, both hoping to catch a glimpse of Swift. With Crosley-Corcoran on the couch next to him, he clued her in on the rules, and by the end of the game, she was jumping up and down on her couch, screaming at the TV, and dreaming of a Traylor Super Bowl.By the time she figured the Chiefs would be headed to today’s championship game, Crosley-Corcoran knew she wanted to do something special. Except…she’d never even been to a Super Bowl party. She found herself googling, “What do people do for the Super Bowl?” Her next question was less Google-able: How does one create a safe space for this sort of thing?“I don’t want to risk being at a sports bar where there’s too much testosterone or guys are going to be complaining about Taylor because I just don’t have time in my life for that,” she says. “I was admittedly very suspicious at first. I had heard that this one random football player was talking about how he wanted to date Taylor Swift,” she says. “And I was like, what a social climber! He’s just doing this for attention. Like, what is he talking about?” Only later did a friend point out that that “random football player” was best-in-his-craft tight end Kelce — someone Black found worthy of Swift’s pop stardom, for once. Fast-forward five months, and Black hasto wear today, and now owns a Chiefs hat. Just don’t expect any Taylor Swift-themed snacks at this party . As for her invitees: “They’ve been told this is a Chiefs household, and by that I mean a Taylor Swift boyfriend’s household. It’s not gonna be a requirement, but hopefully the message will be understood.”For Black, though, this cultural moment is less about spotlighting insider Swiftie lore, and more about relishing the opportunity to be earnest about the convergence of two equally fervent fandoms. “You have to understand, as someone who’s loved her music and enjoyed being a part of the fanbase for so long, there were three or four years where the popular opinion wasn’t to root for her,” Black says. She’s referring to a pre-2016 era when, in the leadup to the release ofDuring that time, Black remembers, Swift withdrew into hiding, and for fans, identifying as a Swiftie suddenly felt akin to wearing a scarlet letter. “To be able to get giddy about her on TV or Kelce showing up to her concerts…It’s just a carefree thing to be able to do when everything else is going on in the world. It’s like, let us just have this. It doesn’t have to be this controversial thing.” Black knows the fandom can get a little cringe about all of this, but she mostly attributes that to pure excitement. At the same time, she wants to make clear that she doesn’t “blanket support” the NFL. Quite the opposite: She hopes additional scrutiny from an intersectional, feminist fanbase will hold the league to a higher standard when it comes to player safety, domestic violence, racism, and sexual assault. Perhaps the league didn’t purposefully invite the Swifties in, but they’re here now, and the league will certainly feel their influence — and their disposable income — for years to come. “In such a male-dominated sport and fanbase, it feels like a radical act to show up as we are and want to participate in the good part of the sport, not as girlfriends or wives or moms, or because our partners are fans,” Black says. “But simply because we ourselves chose to be interested.”Madame Clairevoyant: Horoscopes for the Week of February 11–17Apple’s Vision Pro Isn’t for Everyone — But It’s Still a Home RunTina Fey Has Some Advice for the Rich and FamousWith Mars and Venus both transiting Aquarius, the sign of independence and unconventionality, it’s a good week to shake up your routines.I’m Almost 60. 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