Martin Scorsese’s Killers Of The Flower Moon got off to a strong start in Apple Studios’ first major theatrical gambit.
In a movie match-up almost as unlikely as Barbie and Oppenheimer, Martin Scorsese took on Taylor Swift in cinemas over the weekend.
Sales dropped a steep 67% in its second weekend, potentially signifying that The Eras Tour was predominantly an opening-weekend phenomenon.Within days, it became the highest grossing concert film ever in North America, not accounting for inflation.More was riding on Killers Of The Flower Moon, a historical crime drama about a string of murders against the Osage nation in the early 1920s.
Killers Of The Flower Moon debuted with 23 million dollars , marking the third best opening for 80-year-old Scorsese, following Shutter Island and The Departed . Earlier this year, Apple said it plans to spend one billion dollars a year making movies that will have theatrical releases before reaching its streaming service.
“If ‘flexibility’ is the new mantra of the theatrical movie business, then this is a significant success – it establishes a viable option for the companies,” David A Gross, who runs the movie consulting firm Franchise Entertainment Research, said of the Killers Of The Flower Moon launch. The fifth spot went to the re-release of Tim Burton’s The Nightmare Before Christmas, which collected 4.1 million dollars 30 years after it first landed in cinemas.
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