After Naomi Osaka dropped out of the French Open, Sweetgreen not only retained the tennis star's endorsement deal, it embraced her decision. “She stands up for what she believes in,' a company co-founder said. 'That’s back to our core values.”
on Monday, the three founders of Sweetgreen Inc. gathered on a phone call.
The salad company had embarked just weeks earlier on a marketing blitz created by its in-house ad agency that featured Ms. Osaka’s endorsement of its food as a form of self-care in social media posts, posters in New York and a billboard in Los Angeles. Now, she had dropped out of one of tennis’s top tournaments,“The truth is that I have suffered long bouts of depression since the U.S. Open in 2018 and I have had a really hard time coping with that,” Ms.
Ms. Osaka’s manager told Sweetgreen that she planned to leave the tournament roughly an hour before the social media post announcing her withdrawal was published, said Nathaniel Ru, a Sweetgreen co-founder and chief brand officer.To Read the Full Story
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