Sweet 'Star Wars' Ad Goes Viral For Showing How Much Inclusion Matters

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Sweet 'Star Wars' Ad Goes Viral For Showing How Much Inclusion Matters
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This sweet 'Star Wars' ad from the Philippines isn't really about 'Star Wars' at all — but you'll have to watch it to the end to find out why.

ad all the way to the end if you want to see what it’s really aboutthat heartwarming. Regardless of the reason, athemed ad from Filipino phone company Globe Telecom is causing Grinches and Scrooges all over the world toWarning: Before you hit play, you might want to have your own box of tissues within arm’s reach.

The ad follows two young boys in the Philippines who are clearly on a mission. They run around their neighborhood, knocking on doors, asking their neighbors for help as they collect cardboard, scrap metal, old tires, and tons of cell phones. Eventually, we see their living room, where it looks like they’re building some kind of space ship.

When the big reveal finally comes, they have another friend in tow — a little girl, whose eyes go wide when they lead her into the living room to show her their finished space ship. And that’s when the twist ending comes .movie begins to play on the TV in front of her, we see the boys weren’t just building any space ship. They were building a seat for a truly immersiveviewing experience, complete with props, water sprays, fans, and the chair that bounces and moves like the ships on the screen.

And then the movie ends, and we realize the little girl is deaf. The boys created that experience for her so she could feel the magic of seeing amovie even without the sound. According to the agency, the ad is supposed to show that “the wonder of

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