A viral trend on TikTok and among American foodies has led to a shortage of Swedish candy, particularly Bubs, due to overwhelming demand. Candy stores and manufacturers are struggling to keep up with the increased orders, resulting in long lines and empty shelves.
A Swedish candy craze that took over TikTok and local confectionaries has resulted in a shortage of the Swede sweets around the globe.The frenzy exhausted stockpiles — and workers — at local haunt BonBon, which often saw a line stretching down the sidewalk in front of its Lower East Side location.The candy craze reached fever pitch this spring and summer, resulting in lengthy lines at local Swedish candy stores as American foodies scrambled to satisfy their sweet tooth.
“During summer, we need to let people in the factory have their vacations by law, and we also close the factory for maintenance. We sold everything we produced over the summer. And after that, we ran out.”that the company was going to “prioritize” customers in Sweden and the surrounding regions, with whom the company has had “long relationships.”“We sold everything we produced over the summer,” said Arnelin, the director of Orkla, which produces Bubs candy. “And after that, we ran out.
The allure of the Swedish sweet is that it contains real sugar, not high fructose corn syrup, a common sweetener in American candies, while being available in unusual flavors or shapes, too. “No GMOs, no corn syrup, typically ingredients than your conventional candy that you’re going to find at the grocery store,” Michelina Jassal, the owner of the Vancouver-based Swedish candy store Karameller, told CBC News.Part of the draw, other than the fun flavors and shapes, is the use of real sugar rather than high fructose corn syrup.In Gotham, BonBon regulars have been converted from traditional US-made candy to the confections produced overseas.
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CANDY SHORTAGE SWEDISH TIKTOK CONSUMERS
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