Who is your favourite artist? After watching “Swarm”, you might think twice before you answer
of 2019 Nicole Curran was attacked by a swarm of very angry bees. Well, sort of. Members of the “Bey Hive”—a name used by superfans of the singer Beyoncé—posted emojis of the insect on Ms Curran’saccount. A viral video had shown Beyoncé at a basketball game looking uncomfortable next to Ms Curran . In response, hundreds of the star’s fans descended onto Ms Curran’s account to harass her; some even sent death threats. Ms Curran said she’d “never experienced cyberbullying like this”.
and Janine Nabers, the story follows Dre , a young woman and devoted acolyte of Ni’Jah , a pop sensation. At first Dre’s adoration, though odd enough to mark her out as a social outcast, is largely harmless. She splurges on concert tickets, proselytises about Ni’Jah’s work and tweets from a fan account.
“At the core of fandom there is an emotional tie,” says Lucy Bennett of the University of Cardiff, and once that bond is forged, “often there is no looking back.” “Swarm” attempts to understand the power of that attachment. Dre believes that she is destined to be friends with Ni’Jah and, using information she has learned about her online, starts to convince herself that she already is. That incentivises her to spend money on the musician and to act violently in her defence.
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