The senior who teammates call “President Chase” has become a brand unto himself, an influential online ambassador for everything from Degree deodorant to JPMorgan Chase, and his post-football ambit…
UCLA backup quarterback Chase Griffin has become a brand unto himself, an influential online ambassador-type for everything from Degree deodorant to JPMorgan Chase, and his ambitions could turn his “President Chase” nickname into a reality. and her family about the evolving frontier of college athletics: “All the stuff we would get in trouble for is now legal,” said Sydney’s mom, Maylana Martin, a UCLA women’s basketball great.
“Athletes, by nature, are built to create value,” said Griffin, who is a 23-year-old senior working toward his third degree. “We already have, it’s just finally that we’re slowly but surely getting more access to the value we create. And then content is important. Show as much or as little as you want, but understand that content is the most surefire way to work with brands.”
Are you wondering how a guy who has played in only seven games since arriving in Westwood in 2020 from Round Rock, Texas, has become an NIL darling, with more than 30 deals? How his first deal, with Degree, led to opportunities with Shell and Champs Sports, and how those partnerships put him on ESPN, which netted him still more opportunities, which led to more coverage, which … you see the pattern.“He has first-rate intelligence and a first-class temperament,” Will Griffin said.
In high school, he was the 5-foot-10 star QB who started for three seasons in a one-high school town, threw for more than 10,000 yards, and did countless interviews. He was was the 2018-19 Gatorade Texas football player of the year.
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