PARIS, Jan 22 — Sustainable influencer Masego Morgan was shocked when a fast fashion giant offered her US$1,000 (about RM4,285) for a single social media post to promote its...
PARIS, Jan 22 — Sustainable influencer Masego Morgan was shocked when a fast fashion giant offered her US$1,000 for a single social media post to promote its brand.
This growing army of influencers are seeking to expose the environmental damage caused by huge fashion firms like Shein, H&M and Zara. Influencers like her are “agents of change”, said Simone Cipriani, the chair of the UN Alliance for Sustainable Fashion and founder of the Ethical Fashion Initiative. Social media has helped boost fashion sales, with global consumption of clothing, footwear and accessories doubling since 2000, according to the Hot or Cool Institute think tank.
As well as decarbonising the fashion industry, their advice is to buy no more than five new items a year and wear clothes for longer.Exposing the harmful impact of fast fashion corporations is at the core of Venetia La Manna’s content.
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