Wojcicki was among Google’s longest-serving employees and one of the highest-profile female executives in Silicon Valley. Few people had greater sway over the economics of the internet in the social media era.
Susan Wojcicki, an early Google executive and long-time head of its YouTube video service who shaped how fortunes and fame are created on the internet, has died. She was 56. Wojcicki died after a two-year battle with cancer, according to social media posts by her husband, Dennis Troper, and Sundar Pichai, chief executive officer of YouTube parent Alphabet Inc. She announced plans in February 2023 to leave YouTube to focus on “my family, health and personal projects I’m passionate about.
Yet she pushed to promote independent creators — the thousands of broadcasters who split ad revenue with YouTube — and compete directly with television and streaming services. Outside Google’s world, Wojcicki was largely unknown. Other female managers from its rapid-growth years, such as Sheryl Sandberg and Marissa Mayer, moved to top roles elsewhere and frequently graced magazine covers. Wojcicki was a reluctant public speaker with little public profile.
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