As “Survivor” hits its 45th season this fall, CBS is building a new marketing campaign for the show inspired by its signature piece of clothing: The “Buff.” That versatile c…
is building a new marketing campaign for the show inspired by its signature piece of clothing: The “Buff.” That versatile cloth that “Survivor” contestants have used as tube tops, bandanas and headbands since Season 1, will be seen at landmarks across the country over the next week, leading up to the series premiere on Wednesday, Sept. 27.
In Dover, Miles the Monster will be wearing a Buff measured at 104 x 14 feet, making it the largest buff of all time. In Florida, Pegasus will wear a 66 x 11 foot-long Buff, and in Minnesota, the Green Giant is wearing a 40 x 5 foot-long Buff. Even though “Survivor” has been on the air since 2000, Benson noted that the show continues to be discovered by new generations of viewers. “People discovered it pandemic and it’s kind of fascinating the turnover of audiences that have happened,” he said. “There’s a lot of audience that comes into this show and continues to discover how it really is one of the best competition shows on TV. We think that the show’s got a lot of life. It’s far from over.
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