OPINION | Surveys and the changing means of reaching voters [By Eric D U Gutierrez] READ:
How can that be, they asked, when the real predominant voting preference can be seen in the high turnouts, remarkable energy, and spirited volunteerism in the “pink” rallies? The Digital Public Pulse — conducted by UP Diliman researchers — may have some answers. Findings of the project’srst phase, done from May to October 2021, have already been released.
• From May-October 2021, Marcos Jr. rose in influence and expanded reach across audiences through the algorithmic cultivation of YouTube communities, i.e., the rise of hyper-partisan political channels that guised their content as “news,” launched “attack” campaigns, and distorted political popularity.
A conclusion that emerges from all this is that the mechanisms of intermediation between candidates and voters have radically changed. Before, candidates reached voters primarily through local politicians, party “machines,” or gatekeepers of so-called “bloc votes” on one hand, and the mainstream media on the other. Today, social media is embedding new channels for direct engagement.
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