Exclusive VIP+ survey: No demographic divide here — consumers of all ages fear the power of Big Tech
When asked which individual companies had the greatest power, Meta was consistently number one across all age groups. However, it saw its lowest score among 15-29s, perhaps as they use alternative social networks to IG and Facebook, with this age group having a far greater concern around Apple than any other., is the fact that a majority of respondents think all of the constituent companies have too much power.
When asking those who thought Big Tech should be broken up to name a company this would happen to, almost three-quarters said Meta. This concern grows by age group but should be a real concern to Mark Zuckerberg and shows the company will need to roll up its sleeves to convince Americans that it being one company is for the best.
When asked why, consumers tended to name one of four themes consistently: too much power and influence over the public and markets; too much wealth and not paying enough tax; being close to monopolistic and able to stifle competition; and manipulating public opinion and having biases against certain social groups.
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