New VIP+ Analysis: The idea of a virtual world where people can work and socialize particularly appeals to younger demos, new data suggests.
The results above indicate that the marketing materials relating to media companies’ efforts to engage with consumers in popular virtual worlds may benefit from a brief explanation of what the metaverse is and why they view it as important or potentially beneficial to consumers.
Of course, you might want to blame that sentiment on the specific description, listed below, that Hub gave respondents: VIP+ describes the metaverse as something that will be a shared virtual space where all can interact via digital avatars navigating a three-dimensional environment. A recent example of an entertainment company substantially bracing for the arrival of the metaverse is when the investment arm of the NFL
For example, while 45% of survey respondents aged 35 or older indicated hating the idea of the metaverse, that figure was just 9% and 10% for respondents aged 13-24 and 25-34, respectively.
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