What do in-car games, live traffic updates, TikTok and Zoom meetings have in common? People want live PARKING info more!
, and automated emergency response calls, it turns out that the app most people really want has nothing to do with any of that.
“As our roads get busier and drivers’ lives become more hectic, we are not surprised to see demand for journey-related connected features that make driving safer and more convenient, continuing to rise,” says Duncan Licence, Chief Product Officer at, a parking services provider that works with OEMs and commercial parking lots to offer live parking information — and he believes the OEMs need to pay attention.
It’s important to note that it’s not just the Boomers who want parking tech in their cars. In-car connected services that help with finding a parking space was not only the top priority for “late tech adopters” in Europe, but also for the youngest drivers, with ages 18-24.
What do you guys think? Does this lust for parking spaces seem right to you, or do you think this is a weird relic of surveys that only really covers a smaller, “people willing to fill out surveys” sort of demographic? Scroll on down to the comments and let us know!: This survey was completed in Q4 2022 and received responses from 4,990 drivers located across the USA, UK, Germany, France, Italy and China.
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