61% of Americans are open to drinking recycled wastewater in the face of water shortages.
Environmental company Veolia and French research and consulting firm Elabe polled 2,000 U.S. adults online between Oct. 17 and Nov. 6, 2023, as part of their "61% of Americans feel vulnerable to a lower quality of life due to climate change, while 57% worry about climate-related health risks, per the survey.
61% of Americans are open to drinking recycled wastewater in the face of water shortages, 74% would eat food grown using recycled water, and 82% would pay more to filter microplastics out of their drinking water."If you had to retain one thing from this barometer, it's that Americans are craving action now — they're ready for it and looking for it," Veolia CEO Estelle Brachlianoff tells Axios.
"Maybe this is the one thing joining humanity across the globe," Brachlianoff says. "We've all lived it, you know — at times it takes shocks."Share on linkedin
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