Surprise (not), most Americans in survey think EVs are way too expensive
Deloitte polled more than 26,000 people worldwide in the fall of 2022. The 2,000 or so Americans surveyed said they want to buy EVs, but most think they’re too expensive. Most – almost seven in 10 – said they expect their next vehicle to cost less than $50,000, ruling out a sizable chunk of the EVs on sale today.
Prospective buyers also cited range and charging times as significant concerns, with 48 and 47 percent claiming them as factors, respectively. Public charging infrastructure, or the lack thereof, was an issue for 46 percent of respondents. Interestingly, 46 percent of U.S. respondents said they'd prefer to pay for a feature or service up front rather than through a monthly subscription.
Deloitte asked the type of car people want to buy next, and the responses from global participants are fun to break down. In the U.S. 62 percent of people said they wanted a gas vehicle, 20 percent saidIn South Korea, however, just 38 percent noted wanting to buy a new ICE vehicle, while 27 percent want an EV. Those numbers shift in
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