A trio of world premieres from bankable stars across the Tamil, Telugu and Malayalam languages forms the thrust of streamer Amazon Prime Video India’s push into the country’s lucrative …
Of the giant streamers in India, Amazon was the first to seize the opportunity arising from the enforced shutdown of the theatrical business. It announcedstarring Amitabh Bachchan and Ayushmann Khurrana, and “Shakuntala Devi,” starring Vidya Balan as bypassing cinemas.
At least for now, Amazon has a clear edge when it comes to new titles from the south. Along with the Bollywood titles, the service also recently premiered “Ponmagal Vandhal,” “Penguin,” “Sufiyum Sujatayum,” “Law” and “French Biriyani” . Directed by Mohana Krishna Ingraganti , Sri Venkateswara Creations’ “V” is a showdown between a celebrated cop and a serial killer, featuring Sudheer Babu along with Nani.
“By offering global availability with subtitles and dubs, hits are breaking language barriers,” says Subramaniam. “We are able to offer those titles at once in more than 200 countries and territories, which is also a very attractive model for local filmmakers.”
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