South Africa’s e-commerce sector is growing rapidly, reaching a record R71-billion in sales value in 2023.
sector is growing rapidly, reaching a record R71-billion in sales value in 2023, according to a new report.
“At the current rate, online retail will reach 10% of total retail in 2025,” said Arthur Goldstuck, CEO of World Wide Worx, on Tuesday. As in previous years, clothing dominates the online shopping landscape, making up 30% of the sales basket. Groceries have risen to second place, from 17% in 2022 to 22.3% in 2023. Goldstuck attributed this to the rise in the availability of on-demand delivery services such as Pick n Pay’s Asap! and Checkers Sixty60.Although electronics goods fell to fourth place with a 12.
Nearly 70% reported that the availability of in-store payments were critical to driving sales, since customers tend to shop online but want to see the product in person before making a payment.
World Wide Worx Arthur Goldstuck E-Commerce
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