Surfing, Schools and Jets: WeWork’s Bets Follow CEO Adam Neumann’s Passions

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Surfing, Schools and Jets: WeWork’s Bets Follow CEO Adam Neumann’s Passions
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Some WeWork investments outside its core business align with its CEO's personal interests, including an elementary school and a wave-pool maker

WeWork Cos. chief Adam Neumann, an avid surfer, took the company jet to Hawaii over the December holidays and hit the waves with a surfing legend he admires, Laird Hamilton.

Mr. Neumann’s office-space giant had weeks earlier struck a deal with Mr. Hamilton, and announced in January that it led a $32 million investment in the pro surfer’s natural-foods business, Laird Superfood.

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