.SupremeNewYork and PatMcGrathreal are joining forces.
has been painting the town red. Of course, that town is none other than New York City, where the streetwear label opened its first store in SoHo, in April 1994. The location of many an around-the-block line of superfans, that shop has become a downtown institution and emblematic of the brand.
“New York is synonymous with Supreme—when you hear the name, you automatically envision their signature white-on-red palette,” saysWhat’s on deck for the streetwear label’s debut foray into makeup? “An iconic red, embodied in the ultimate matte lipstick,” says McGrath, who created a special “Supreme” shade of her cult-favorite MatteTrance formula.
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