The Supreme Court will hear arguments on January 10th regarding a law that requires TikTok to sever ties with its Chinese parent company, ByteDance, or face a U.S. ban. TikTok and its creators argue the law violates the First Amendment, while the U.S. government cites national security concerns. A potential ban could force TikTok to shut down its U.S. platform by January 19th, leaving creators in a precarious situation.
Most of the region will see a solid 2 to 4 inches with amounts of up to 6 inches possible south of US 30. Travelling will be difficult.FILE - A TikTok sign is displayed on top of their building in Culver City, Calif., on Dec. 3, 2024. That’s the pressing question keeping creators and small business owners in anxious limbo as they await a decision that could upend their livelihoods. The fate of the popular app will be decided by the Supreme Court , which will hear arguments on Jan.
If the government prevails as it did in a lower court, TikTok says it would shut down its U.S. platform by Jan. 19, leaving creators scrambling to redefine their futures. “I believe a good chunk think it is not going to happen," said Bartoli, whose agency works to pair influencers and brands. While waiting for the dust to settle in Washington, some creators are exploring alternatives ways to promote themselves or their business, encouraging users to follow them on other social media platforms or are investing more time producing non-TikTok content.
Because the opportunity to monetize content exists across a range of platforms, a vast amount of creators have already diversified their social media presence. However, many TikTok creators have credited the platform — and its algorithm — with giving them a type of exposure they did not receive on other platforms. Some say it has also boosted and provided opportunities for creators of color and those from other marginalized groups.
A year after joining TikTok, the 30-year-old Hurst, who sells plants, said his sales doubled, outpacing the traction he’d struggled to gain on Instagram. He built his clientele through the live feature on TikTok, which has helped him sell more than 77,000 plants. The business has thrived so much that he says he now employs five people, including his husband and mom.
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