Super Bowl LVII saw a record-breaking audience, with early data projecting over 113 million viewers across traditional television and streaming platforms. The game between the Kansas City Chiefs and Philadelphia Eagles, which concluded with a Chiefs overtime victory, is projected to be the second consecutive year the Super Bowl has reached a new viewership peak. Factors contributing to the increase include Nielsen's expanded measurement of out-of-home viewers and the popularity of streaming services like Tubi, which offered the game for free.
Fox’s projections on Monday included Nielsen’s early numbers and streaming data from Tubi and the NFL . Updated and more complete numbers were expected on Tuesday.
Some of the increase can be attributed to a change in the way viewers are counted. This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska.The ratings also include Nielsen data from smart TVs along with cable and satellite set-top boxes. It was the third straight year the Super Bowl averaged more than 100 million viewers after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007.
SUPERBOWL NFL VIEWERSHIP STREAMING RECORD
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