LIVE UPDATES: The Philadelphia Eagles and the Kansas City Chiefs face off in Super Bowl LVII.
commercial spots for the Super Bowl sold out, with peak prices at more than $7 million for 30-second spots, according to CNBC.
Victor Matheson, a professor at the College of the Holy Cross, has estimated the games generate as little as $30 million and as much as $130 million for their host cities and regions — a fraction of the $500 million often claimed in economic impact by other sources. “Not nothing, and not what you would sneeze at,”, “but somewhere between a quarter and a tenth of what is being claimed.”
But in recent years, brands have opted to release their ads days before the actual game. That's because marketers have discovered that releasing the ads early can help generate even more attention and buzz
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