An estimated 101.1 million people watched the Los Angeles Rams win the Super Bowl over the Cincinnati Bengals on NBC and Telemundo, up from 2021 and capping a stirring playoff schedule for the NFL.
Los Angeles Rams quarterback Matthew Stafford celebrates after the Rams defeated the Cincinnati Bengals in the NFL Super Bowl 56 football game Sunday, Feb. 13, 2022, in Inglewood, Calif. – The Super Bowl rebounded to draw an estimated 101.1 million television viewers who saw the Los Angeles Rams beat the Cincinnati Bengals on a late-game drive, proving the dominance of football as an audience magnet.
Besides the good games, a sense — or hope — that the coronavirus pandemic may be winding down might have contributed to the increased audience, said Cole Strain, head of measurement for the research firm Samba TV.The halftime show starring Dr. Dre, Snoop Dogg, Eminem and Mary K. Blige was also a hit, and NBC expressed hope that the game's halo will kick-start ratings for the otherwise disappointing Winter Olympics in Beijing.
The most-watched Super Bowl ever remains the 2015 game between New England and Seattle, which had 114.4 million viewers. Last year's slip gave rise to some thinking that the NFL wasn't immune to the overall drop in audience that afflicts virtually all television programs, but this year the NFL defied that gravity.Live television viewing in the last three months of 2021 was up over the previous year, and that can be attributed solely to football, Strain said.
As a result, Samba said the 15 most-watched commercials came either just before, during or just after the halftime show.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Super Bowl Live: Rams Win Super Bowl 23-20 Over BengalsCooper Kupp caught a 1-yard touchdown pass from Matthew Stafford with 1:25 remaining and the Rams beat the Bengals 23-20 to win the Super Bowl on Sunday night. SuperBowl
Read more »
Super Bowl: Fans Navigate Through The Super Bowl TrafficFinding parking in Los Angeles has never been easy, but with the Super Bowl happening, some fans are turning to alternative methods.
Read more »
Super Bowl: Rams Booster Club Host Super Bowl Party At Mi HaciendaThe Los Angeles Rams booster club gathered in Pico Rivera in the packed Mi Hacienda to watch their team play in the Super Bowl.
Read more »
Super Bowl viewership up from 2021, Telemundo made it largest Spanish-language NFL everThe increase in viewership defies television trends lately, where most programs are down from year to year because streaming provides extra choices.
Read more »
Super Bowl 2022: Full schedule of commercials to watch forYour guide to all the buzzy commercials for the big game between the Bengals and the Rams.
Read more »