Daily News | Super Bowl gives advertisers the ‘instant awareness’ they want to sell their product
On Sunday night, millions of people will take part in one of America’s greatest pastimes: watching Super Bowl commercials.
“It’s very challenging today to get concentrated eyeballs in one place, and the Super Bowl does that,” Marc Brownstein, CEO of the To stand out in that short amount of time, he said brands need to have a big idea — and that doesn’t always mean a celebrity endorsement. Relying on celebrity cameos can sometimes backfire, for both the advertiser and the famous face. Last year, crypto exchange FTX enlisted the help of Larry David for its Super Bowl ad. After, David, along with other celebrities who endorsed the exchange, were named as defendants inExplaining the FTX crash and the Sixers’ ties to the crypto industry in less than 4 minutes
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