This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty matters.
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Most ads were in development during last fall's U.S. presidential election race, so avoiding controversy was even more of a priority than usual, Calkins said. The finalized crop of commercials feature a lot of simple humor, nostalgia and few creative risks, he said. But even that approach can backfire.
Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to the past can broaden the appeal of an ad to different generations and connect products to positive cultural moments, she said.Putting celebrities together in unexpected combinations can also broaden the appeal of a commercial.
Nate Bargatze Walton Goggins Matthew Mcconaughey Shane Gillis Catherine O'hara Willem Dafoe Chris Hemsworth Adam Devine Bud Light Chris Pratt Sports Seal Peyton Manning U.S. News Greta Gerwig Tom Brady Tim Calkins Martha Stewart Pete Davidson Gordon Ramsay Kimberly Whitler Meg Ryan Robert Kraft Post Malone Matt Damon Kris Jenner Eugene Levy Billy Crystal Glenn Powell
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