Viewership increased during the HalftimeShow starring pop and R&B superstar Rihanna, averaging 118 million people on TV and digital platforms, the NFL said. SuperBowl READ:
The Super Bowl LVII attracted an average of 113 million viewers across traditional television and digital platforms, the National Football League said on Monday , citing preliminary data.
The figures were based on early ratings data from Nielsen and Adobe Analytics. A final audience tally will be released by Nielsen, the NFL said. Last year, Nielsen reported an average audience of 101 million people for the contest.
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