UPDATED with additional ads. Super Bowl LVI, set for February 13 at LA’s SoFi Stadium, will have a decidedly different feel than last year’s edition. For starters, the stadium will be f…
more than a week before kickoff, with many 30-second spots selling for a record $7 million. A recent report from research firm Kantar found that last year’s game generated $434.5 million of in-gameAs for the Ad Bowl’s creative side, it will bring out the customary flock of Hollywood stars and pop-culture figures shilling for various brands.
Scarlett Johansson and Colin Jost nest with Amazon Alexa; Kevin Hart demands the VIP treatment at Sam’s Club; Seth Rogen and Paul Rudd team for Lay’s potato chips; Salma Hayek and Arnold Schwarzenegger hype BMW electric vehicles; Jennifer Coolidge, Gwyneth Paltrow and Trevor Noah demonstrate Uber “Don’t” Eats; and Ken Jeong and Joel McHale debate the proper way to eat Planter’s mixed nuts. Behind the camera, along with F. Gary Gray at the helm of the halftime show, Oscar-winning filmmaker Chloé Zhao directs Budweiser’s return to the game after a time-out last year. Zhao’s “A Clydesdale’s Journey,” shot in wide-open Western spaces and set to an earnest soundtrack, may not be the norm this year in terms of its tenor, however. In a taped video presentation for press last month, ad sales president Dan Lovinger said he expectsThe recovery of the economy from the worst of Covid has spurred a return of categories likeand travel, and the emergence of newer ones like sports betting and cryptocurrency, he added. Advertisers long ago stopped waiting for the game for their big reveals. A number of marquee plugs go online days or even weeks in advance, and teasers are now even more of a thing. We will keep updating this post through the coming days as new material surfaces. Below, check out a few of the spots and teasers that are already online:Zhao returns to the Western landscapes she mined so effectively for
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