Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast. It's a pricey proposition: ads can cost as much as $7 million for 30 seconds.
This wasn’t a year for edgy humor or experimentation. After the global pandemic, with economic uncertainty looming ahead and the war in Ukraine stretching on, advertisers just wanted people to feel good.“This year’s ads took a very light touch and focused on being fun and making the viewer feel good,” said Charles Taylor, marketing professor at Villanova University. “Most followed a clear formula of combining A-list celebrities with humor, with some using nostalgia and/or music to good effect.
Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast. It's a pricey proposition: ads can cost as much as $7 million for 30 seconds.
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