With an estimated audience of 114 million viewers, in-game ad revenue approached half a billion dollars, leaving a lot at stake trying to catch people's attention.
"It was kind of a mediocre year," he says. "There were some standouts here and there."
He lumps the ads into three different categories, saying the celebrity pitches are most common because they rely on personality to carry the load. Among the standouts, Guerrero liked Paul Rudd/Seth Rogan spot for Lays potato chips and Payton Manning's ad for Michelob Ultra. Stories that tug on the heartstrings, represent another category for Guerrero. He, particularly, liked Toyota's telling of the McKeevan brothers' paralympic journey as champion cross-country skiers.
Finally, Guerrero was drawn to, what he calls, 'quirky' ads that are just a little weird. Comedian Larry David's appearance for FTX cryptocurrency, and the Avocados from Mexico ads were both memorable for Guerrero.Among those that missed the mark, Guerrero says he was underwhelmed by the Budweiser Clydesdales spot. After the brand's absence from the Super Bowl, he says he expected more of a story to make its return.
"It's really about the ones that you can remember outside the Super Bowl," says Guerrero. "It's the brands that bring their voice that you can remember outside the game."
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The best Super Bowl 2022 commercials: The ads that scored a touchdownNBC expected 100 million Americans to watch the event, meaning they were able to charge close to $7 million for a 30-second ad slot.
Read more »
Dogecoin Surges as Elon Musk Reignites McDonald's RumorsDogecoin and Shiba Inu have rallied ahead of the much-anticipated Super Bowl ad blitz
Read more »
Super Bowl 2022: Here’s the scoreboard of crypto adsFrom site-crashing QR codes to determined procrastinators: We listed all the crypto ads shown during the SuperBowl so you don't have to scan through social media.
Read more »
Jim Carrey’s Cable Guy Struggles With New Tech in Super Bowl AdIn a new SuperBowl ad from Verizon, Jim Carrey's Cable Guy is back... and he's struggling with new technology.😂
Read more »
Why You Should Curb Your Enthusiasm About the 'Crypto Bowl'Who won the crypto bowl? Opinion by lil_smush for The Node newsletter. Featuring coinbase, FTX_Official, cryptocom and more.
Read more »