The Super Bowl isn't just about the game, it's a big night for advertisers as over 120 million viewers are expected to tune in.
One of the official balls for the NFL Super Bowl football game is seen at the Wilson Sporting Goods football factory, Monday, January 27, 2025, in Ada, Ohio.
The Super Bowl isn't just about the game, it's a big night for advertisers as over 120 million viewers are expected to tune in.“If they get the recipe for success, right, your ad definitely can go viral, especially with the power of social media and more and more brands are leveraging Super Bowl ads with a 15-second teaser before the 30-second spot,” said Adrian Falk, Founder of Believe Advertising and PR.
The ads are also setting a new tone with advocacy- Snoop Dog and Tom Brady will appear in an ad combatting antisemitism.“It makes people stop and think and listen; when you have such big a-list celebrities and they're talking about such a big issue that we need to discuss openly and when they're airing the fact that these are the reasons possibly why someone might hate someone else for it, it seems very trivial and insignificant. I think that's what Robert Kraft is bringing to life.
Last year's Super Bowl set a record with 123.7 million viewers- the rematch against the Kansas City Chiefs and Philidelphia Eagles could set another audience record.
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