While the National Football League (NFL) Super Bowl ad aimed to promote women's flag football as a varsity sport, it relied on tired gender war tropes and portrayed men as sexist bullies.
A commercial aired during the Super Bowl on Sunday promoting women’s flag football by resorting to tired gender war tropes and making men look like sexist bullies.
For Super Bowl LIX this year, the league’s star-packed two-minute commercial uses a comedic tone to spotlight on girls flag football, as part of the NFL’s effort to grow the sport around the world. The spot is a riff on classic high school comedies, with NFL veteran and ESPN host Pat McAfee joined by current and former NFL stars Justin Jefferson, Marshawn Lynch and Myles Garrett, as well as a team of some of the best female flag football players in the world.
The spot ends with a message to “Leave the past behind” and a call to “make girls flag football a varsity sport in all 50 states.”
Advertising WOMEN's FOOTBALL NFL AD GENDER STEREOTYPES SUPER BOWL FLAG FOOTBALL
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