This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty matters. As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit the airwaves on Sunday.
Trump is trying to halt the EV charger buildout.
Most ads were in development during last fall’s U.S. presidential election race, so avoiding controversy was even more of a priority than usual, Calkins said. The finalized crop of commercials feature a lot of simple humor, nostalgia and few creative risks, he said. But even that approach can backfire.“That’s the challenge this year. Everybody wants to be safe, but you also want to be interesting,” Calkins said. “Safe advertising isn’t the advertising you notice or remember.
Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to the past can broaden the appeal of an ad to different generations and connect products to positive cultural moments, she said.Putting celebrities together in unexpected combinations can also broaden the appeal of a commercial.
Inc. New Orleans Eugene Levy Tom Brady Matt Damon Matthew Mcconaughey Martha Stewart Chris Pratt Robert Kraft Billy Crystal Kris Jenner Pete Davidson NFL Super Bowl Marketing And Advertising General News Super Bowl U.S. News Adam Devine Maplebear Inc. Greta Gerwig Novartis AG Bud Light Catherine Ohara Sports United States Government Doordash Inc. Business Shane Gillis Walton Goggins Meg Ryan Breast Cancer Tim Calkins Seal Chris Hemsworth Post Malone Artificial Intelligence Nate Bargatze Production Facilities Kimberly Whitler Glenn Powell Willem Dafoe Peyton Manning Gordon Ramsay Meta Platforms Inc. U.S. News
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